Because your brand identity—and by extension, your logo— is the visual face of your business to the public. People can’t help but form an impression of you based on what they see, and your logo is the most commonly used visual that represents you. Not only should it be well-executed technically, but it also needs to have the right vibe.
Logos are high-visibility projects—they’re on every business card, sign, brochure, ad, website, package, menu, postcard, social media page, and pen you’ll ever produce. Your logo is always at work, 24/7, marketing your business and helping prospective customers form the correct impression of you. So you need a designer with the experience and skill to provide you with an outstanding result.