Make your mark, Stay true & strong

brand identity is the special sauce of your business that sets you apart from every other Tom, Dick and Harry, Inc. on the block. And your brand identity design? It’s what shapes your company.

crafting nuanced identities

Identity Essentials

Logo Designs

A logo is an important part of your company's brand, and makes a significant impact on a company's public perception. In fact, a logo is one of the most important branding investments a business can make. A logo can be described as the face of a company.

It is important that your logo represents who you are and stays to the vision of your brand.

Brand Messaging

What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

Brand Standards

Designing templates and creating brand standards for your marketing materials to use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

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Manage & grow your business online.

No matter who you are—photographer, restaurant owner, musician, hotelier and more, you can manage your website and business all in one place. With Redhoney, the possibilities are really endless! We offer 360 degree services to make it easier for you to grow your business or brand online. With our support easily start your own blog, get booked online, open your own online store and more.

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A dreamer...
is one who can find his way only by moonlight and his punishment is that he sees the dawn before the rest of the world.
Oscar Wilde
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Alternately, you can directly email us at consult@redhoney.in
Frequently Asked Questions

Because your brand identity—and by extension, your logo— is the visual face of your business to the public. People can’t help but form an impression of you based on what they see, and your logo is the most commonly used visual that represents you. Not only should it be well-executed technically, but it also needs to have the right vibe.
Logos are high-visibility projects—they’re on every business card, sign, brochure, ad, website, package, menu, postcard, social media page, and pen you’ll ever produce. Your logo is always at work, 24/7, marketing your business and helping prospective customers form the correct impression of you. So you need a designer with the experience and skill to provide you with an outstanding result.

At the start of your project, we’ll examine your goals and establish a creative brief. This will set parameters and guide the design process. Since you’re involved in setting those parameters, you can be confident your brand identity will be something you love.

Not to sound like we’re dating here, but compatibility is important. Take a look at my portfolio. Does it have the general style you’re after? You need a designer whose work matches the aesthetic you’re aiming for. You might love how a designer presents their work, or they have a great reputation, or you genuinely like them as a person. But if their body of work doesn’t feel like you could imagine your project fitting in, you should look elsewhere. Designers can design in different styles, but their own unconscious preferences will act like a magnet pulling the design back to their sweet spot. Which hopefully is the reason you selected them in the first place.

Absolutely. 95% of my clients are not local, so I’m adept at managing projects long distance. I’ll send proofs by email, we can talk on the phone, share our screens (or our faces) on Skype, mail color swatches and samples, or any combination of those. No sweat.

In this case you are the designer, and you simply need a technician who can execute your idea using computer software. I bring strategic thinking as well as execution to a project, that’s more than you’re looking for. I’m not the right fit for you.

Depending on the number of deliverables involved, usually anywhere from 3 weeks to 3 months.

Yes. Some clients have trusted print vendors they already use and simply need print-ready files they can take to them. Or, when needed, I can manage the entire printing process for you, recommending vendors, obtaining quotes and seeing your project through to the finish. In this case, I’ll add a small print management fee to the project. You’ll pay the printer’s bill separately, which saves you money since you won’t incur mark-up charges, and you’ll have a relationship established with the printer so you can easily order reprints directly.

I can help you with naming, taglines, mission statements, or other short messaging for your brand. But when it comes to lengthy copy for brochures or websites, that’s not a service I provide. I can refer you to writers I know.

A brand is a set of characteristics - or an identity - that is easily recognisable and which enhances the reputation of your products or services.
A brand should embody the unique selling points of your product or service. An accountant could place a figure on some of the goodwill you have built up on your brand values.
Brands aren't just for big companies - they can make smaller businesses stand out from the crowd, particularly in competitive markets. A strong brand image will help you establish an edge over your rivals and can open doors to new opportunities. For example, other lines can be bought in, branded and sold as your own products.
The key attributes of a brand will include a name, a symbol or a design (or a combination of the three); this branding identifies a product, service, person or organisation as having a unique selling point. It can then be used across all marketing activity.
A successful brand invariably results in superior profit and marketing performance. A brand name can set a product or service apart and add significant value as a capital asset.

Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and style will inevitably require a budget commitment. The key areas you could budget for are:

  • The development of a strapline or mission statement that succinctly conveys your message.
  • Design needs, such as a website, a logo, business stationery and product packaging.
  • Advertising and promotional materials that convey and support the brand promise.
  • Staff training to make sure your employees understand your brand values and business goals.

Registration is not essential. But it will help in any future dispute if your trade mark is registered with the Trade Marks Registry (part of the Intellectual Property Office). To register, your mark must be "distinctive in relation to the goods for which registration is sought" and "not deceptive or contrary to law or morality". You will need to check that no-one else has already registered the same mark or something very similar.
Registration (renewable every ten years) costs £200 for one class of goods with an additional £50 for each extra class applied for. You should also allow for certain other costs for search and advisory work. Prices for all these are listed on the GOV.UK website. You might want to entrust this work to a trade mark agent, who may also be a patent agent. Find a suitably qualified one from the Chartered Institute of Trade Mark Attorneys or the Chartered Institute of Patent Attorneys.

A brand name can be stretched to cover new products or services, but only if the same brand values are appropriate to the new additions.
Richard Branson may have pushed it to the extremes, stretching the same brand to span everything from airlines and trains to music and wine. But until you have the market power that Virgin has, more modest ambitions should prevail.