Find the people who will love your brand.

Reach everyone, or just a few.

Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools.

Core Audiences

Define an audience based on criteria such as age, interests, geography and more.

Custom Audiences

Get back in touch with people who have engaged with your business, online or off.

Lookalike Audiences

Reach new people whose interests are similar to those of your best customers.

Core Audiences

Define your audience for smarter ad targeting.

With Core Audiences, you set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like, based on the following criteria.


Advertise in the cities, communities and countries where you want to do business.


Target your ads based on consumer behaviours such as prior purchases and device usage.


Choose to include people who are connected to your Facebook Page or event, or exclude them to find new audiences.


Choose your audience based on age, gender, education, job title and more. You can keep track of the types of people your ads are reaching, but Facebook will never share personally-identifiable information about them.


Add interests and hobbies of the people you want your ad to reach – from organic food to action films – and make your targeted ads more relevant.

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Custom Audiences

Get in touch with people who already know you.

Custom Audiences allow you to connect with people who have already shown interest in your business, whether they're loyal customers or people who have used your app or visited your website.

Contact lists

Connect with your customers and contacts on Facebook using information from your CRM system or email lists. You can even use information that you collect in store for online retargeting.

App Users

If you're a developer, install the Facebook SDK to create more relevant ads that drive people to take in-app actions such as returning to a game, viewing an item or making a purchase.

Site visitors

Set up the Facebook pixel to automatically create a Custom Audience of people who visit your site or take certain actions there. With the pixel, you'll be able to show people targeted ads for items that they've previously viewed on your website.

Lookalike Audiences
Reach new people who are similar to your current customers.

Lookalike Audiences are a fast and effective way to connect with people who are likely to respond to your ads. All you need to do is create a source audience of people you know. Your ads will then reach people with common interests and traits.

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