Brands are mental images in the mind of a target audience. It is a function of identification and differentiation. For8’s brand identity was created with the same intentions in mind. The mission of the company is to support the local farmers in north east India.
The business is FOR the 8 sister states. The Brand logo communicates the idealistic ideology of the company, the simplistic design and minimal straight lines capture the rustic realism of the producers of For8’s product line. It aims of the visual representation is to invoke an emotional and cognitive reaction in the target audience. The brand image created is unique and to maximize brand recall.