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Evolution – Performance Marketing

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New Delhi

Evolution Educare

Evolution is one of India’s most trusted centre of excellence in preparation for the UPSC Civil Service Examination and the Indian Forest Service Examination. Their meticulously designed courses, delivered by accomplished academics from India’s leading Universities and Centres of Higher Learning have brought success to 2100+ candidates in these examinations, including 9 All India Toppers and 100+ Top-10 Rankers.

Client

Evolution Educare Pvt. Ltd.

Services

Google Ads, Google Analytics

Industry

Education

The Brief

Evolution started their operations 18 years back in Dr. Mukherjee Nagar, Delhi, with scientifically designed and result oriented courses, plus a sharp focus on robust academics and analytical research, they soon became one of the most trusted names in the field of IAS & IFoS prep in the country.

As such Evolution Educare wanted to further its reach online with campaigns to engage their target audience and generate leads from IAS aspirants.

How Redhoney helped Evolution efficiently expand their online reach.
Content that converts

With multiple courses listed on their website. Evolution faced a mammoth task of consistently producing informational content for numerous blogs across all courses. However, there was no visibility into which blog assisted users at different stages of their journey.

Our approach

A Multi Touch Attribution (MTA) model implemented by us unearthed useful data for the content team to identify a future direction more confidently.

A greater alignment between content and courses led to increased awareness and conversions additionally saving over 50 monthly man hours in planning.

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Reduction in Cost per Click
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Increase in Search Impressions
%
Improvement in Click Through Rates

[Our-testimonials]

What our clients say

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