Email is an effective way to build an owned audience that gets results.
What our clients say
Use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.
Only a fraction of leads your business recieves from various marketing channels convert immediately. Nurturing unconverted leads via email is a time proven strategy for businesses in any industry.
When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. On average, email generates $38 for every dollar spent. [Source: Hubspot]
Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations, there is no external entity that can impact how, when, or why you reach out to your subscribers.
An effective email is a relevant email. Like everything else in marketing, start with your buyer persona, understand what they want, and tailor your email campaign to your audience’s needs.
Before you come up with your campaign goals, gather some context. Research the average email stats for your industry and use them as benchmarks for your goals.
Decide how often you plan to contact your list, inform your audience upfront so they know what to expect, and stick to a consistent schedule to build trust, and so they don’t forget about you.
This should come as no surprise. As marketers, we measure everything. Being meticulous about every key metric will help you make small changes to your emails that will yield large results.