Mail Marketing

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[E-Mail-Outreach]

Build an authentic connection

Use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.

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Email is an effective way to build an owned audience that gets results.

NURTURE LEADS FROM OTHER MARKETING CHANNELS

Only a fraction of leads your business recieves from various marketing channels convert immediately. Nurturing unconverted leads via email is a time proven strategy for businesses in any industry.

HIGHEST INDUSTRY ROI

When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. On average, email generates $38 for every dollar spent. [Source: Hubspot]

OWN YOUR CHANNEL AND AUDIENCE

Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations, there is no external entity that can impact how, when, or why you reach out to your subscribers.

Audience Targeting

An effective email is a relevant email. Like everything else in marketing, start with your buyer persona, understand what they want, and tailor your email campaign to your audience’s needs.

Establish Goals

Before you come up with your campaign goals, gather some context. Research the average email stats for your industry and use them as benchmarks for your goals.

Scheduling

Decide how often you plan to contact your list, inform your audience upfront so they know what to expect, and stick to a consistent schedule to build trust, and so they don’t forget about you.

Measure Results

This should come as no surprise. As marketers, we measure everything. Being meticulous about every key metric will help you make small changes to your emails that will yield large results.

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