Google Tag Manager (GTM) is an advanced tag management system that allows users to easily update tags on their website and mobile app. Tags are small pieces of code that are used for a wide variety of purposes such as collecting information, re-marketing, scroll tracking, conducting surveys, monitoring form submissions, tracking changes to shopping cart, file downloads, etc. GTM is often used in combination with Google Analytics to gain deep insights about customer behaviour and interactions.
How GTM works
Websites and apps have several tags and managing these codes can be an overwhelming experience. GTM makes things easier, as it allows users to edit, add, delete or disable tags without touching the source code. With GTM, users don’t need to have knowledge of coding to make changes to the tags. Users just need to install GTM, after which most types of tags, variables, triggers and other configurations can be easily managed. For more detailed info on this, you can consult a Google tag manager professional.
Benefits of GTM
- Relevant for all businesses: GTM can benefit all types of businesses, irrespective of whether they are small or big or have local or international operations. To understand the specific benefits that your business can derive with GTM, you can consult a Google tag manager agency.
- Quick action: GTM allows you to work with agility when you want to make changes to your tags. This is very useful in today’s rapidly evolving marketplace. In case your site or app has complex tags, it would be better to hire a Google tag manager expert.
- Faster tag loading: GTM ensures that your tags load faster and collect data in an efficient and accurate manner. Faster tag loading also provides a smooth experience for end users.
- Third-party tags: GTM works with a comprehensive range of Google and third-party tags. Even if a tag is not listed, you can add it as a custom tag.
GTM’s web-based interface can be accessed anytime, anywhere and most tag changes can be achieved with just a few clicks. For best results, it is recommended that you hire professional Google tag manager services.