person holding chart and bar graph

Google Analytics Introduces Regex Support For Event Creation

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers.


You can now modify and create events in Google Analytics 4 (GA4) using regular expressions (regex).

This update is a welcome addition to Google Analytics, as regex support was not previously available for these tasks.

Utilizing regex to create events in GA4 offers several advantages over the standard method, particularly in the following areas:

  • Flexibility: Regex allows you to match multiple variations of an event name or condition with a single expression. For example, you can use regex to create a single event for all form submissions by matching various IDs with a single expression.
  • Precision: Regex provides greater accuracy in targeting specific event names or conditions, allowing you to fine-tune their tracking and filtering.
  • Efficiency: Using regex is more efficient than manually creating individual events, which is time-consuming and cumbersome when managing many events with similar patterns or characteristics.

Best Practices For Utilising Regex In Google Analytics

To prevent malformed regex from affecting site performance, Google recommends adhering to these best practices:

  • Use alternative operators, such as exact matches or contains, instead of regex when possible.
  • Test your regex against anticipated inputs to ensure accurate matches.
  • If case sensitivity is crucial, specify your regex to be case sensitive by avoiding the “(ignore case)” option.

Avoiding Performance Issues

  • Google Analytics 4 runs Event Creation and Modification rules directly in the browser.
  • Consequently, certain types of invalid regex might decrease website performance.
  • Complex or poorly written regex can cause significant problems in some browsers, potentially leading to site failures or computer crashes.
  • These issues can stem from either the regex within your rule or the strings your rule matches against.

Avoiding Catastrophic Backtracking

JavaScript regex implementations in browsers use backtracking to evaluate strings against regular expressions, exploring all potential execution paths.

To prevent catastrophic backtracking, do not use unbounded or nested repetitions. Instead, define a maximum number of expected repetitions.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.